The Dividend Journal by ArtisanWill

The Dividend Journal by ArtisanWill

9/15 Weekly Trade Plan

Market ATHS + FOMC IS UPON US

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William Li
Sep 15, 2025
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Welcome back to your weekly trade plan with the Dividend Journal. If you’re new here, welcome in! This weekly trade plan will highlight all the information YOU need to be prepared for this upcoming week in the stock market.

This week’s post in a snapshot:

  • Wednesday FOMC + Rate decision

  • New ATHs on markets!

  • New investment account will be created soon for subscribers!

  • UBER, CCJ, CAT, and SHOP on watch this week

Last Week Earnings Watchlist

ORCL (Oracle) – Q1 FY26

  • Cloud revenue +28% YoY, with IaaS up 55% – massive growth driven by AI infrastructure demand.

  • RPO surged 359% YoY ($455B backlog) → long-term cloud contracts stacking up fast.

  • EPS mixed: GAAP down 2%, Non-GAAP up 6%; investors watching pace of cloud capacity buildout.


CHWY (Chewy) – Q2 FY25

  • Net sales +8.6% YoY; Autoship (recurring) now 83% of revenue – sticky, predictable growth.

  • Gross margin expanded ~90 bps; adj. EBITDA margin up 80 bps to 5.9%.

  • GAAP net margin soft at 2.0%; solid execution but guidance modest → market reaction muted.


ADBE (Adobe) – Q3 FY25

  • Record revenue: $5.99B (+11% YoY); strong demand across Creative Cloud + AI tools.

  • EPS beat ($5.31 adj); raised full-year guidance → confident outlook.

  • Cash flow solid ($2.2B); AI features like Firefly are gaining traction and monetizing.


KR (Kroger) – Q2 FY25

  • Same-store sales +3.4% (ex-fuel); eComm up 16% – digital channel showing strong growth.

  • Adj. EPS: $1.04 vs $0.93 YoY, with net earnings up 31% → margin management on point.

  • Raised full-year EPS + sales outlook; staying strong in a defensive retail posture.

News This Week

Red Folder News:

Tuesday, September 16- Retail Sales 7:30AM

Wednesday, September 17 - FOMC 1:00PM

Thursday, September 18- Unemployment Claims 7:30AM

The most anticipated earnings releases for the week of September 15, 2025, are Dave & Buster's Entertainment #PLAY, FedEx #FDX, General Mills #GIS, Darden Restaurants #DRI, Hain Celestial #HAIN, Lennar #LEN, Ferguson #FERG, Cracker Barrel Old Country Store #CBRL, High Tide #HITI, and Bullish #BLSH.

My top earnings to watch for are FDS 0.00%↑, and FDX 0.00%↑.

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